Jaana Tähtinen
Prof.
Turku School of Economics, Marketing jaana.tahtinen@utu.fi ORCID identifier: https://orcid.org/0000-0002-5887-7804 |
Areas of expertise
Business-to-Business Marketing; Business relationship dynamics; Network management; Emotions in business; Customer perceived value; Corporate branding, CAM
Business-to-Business Marketing; Business relationship dynamics; Network management; Emotions in business; Customer perceived value; Corporate branding, CAM
Biography
Publications 
6 of 8
- Relationship Ending from the Perspective of the Non-Initiator (2012)
- Journal of Customer Behaviour
(A1 Refereed original research article in a scientific journal) - A network perspective on business models for emerging technology-based services (2011)
- Journal of Business and Industrial MarketingIndustrial Marketing Management
(A1 Refereed original research article in a scientific journal) - Network actors' participation in B2B SME branding (2011)
- Industrial Marketing Management
(A1 Refereed original research article in a scientific journal) - Sustainable SMEs network utilization: The case of food enterprises (2011)
- Journal of Small Business and Enterprise DevelopmentJournal of Brand Management
(A1 Refereed original research article in a scientific journal) - The involvement and influence of emotions in problematic business relationshipsManaging competitive bidding in the Finnish healthcare sector (2011)
- Industrial Marketing Management
(A1 Refereed original research article in a scientific journal) - Corporate brand building in different stages of small business growthTwists and turns of triadic business relationship recovery (2010)
(A1 Refereed original research article in a scientific journal) - (2010) Kai Härkönen, Pauliina Ulkuniemi, Jaana Tähtinen
(A1 Refereed original research article in a scientific journal) - (2009)
- Industrial Marketing Management
(A1 Refereed original research article in a scientific journal) - Retailers' different value perceptions of mobile advertising service (2007)
- International Journal of Service Industry Management
- Roles for managing in mobile service development nets (2007)
(A1 Refereed original research article in a scientific journal)
UTU Research Portal