A1 Refereed original research article in a scientific journal

The involvement and influence of emotions in problematic business relationships




AuthorsJaana Tähtinen, Keith Blois

PublisherElsevier

Publication year2011

JournalIndustrial Marketing Management

Journal name in sourceIndustrial Marketing Management

Volume40

Issue6

First page 907

Last page918

Number of pages12

ISSN0019-8501

DOIhttps://doi.org/10.1016/j.indmarman.2011.06.030(external)

Web address http://api.elsevier.com/content/abstract/scopus_id:80052259004(external)


Abstract

This paper discusses emotions as mediators in business-to-business relationships which is an understudied topic. Yet within consumer marketing, emotions have been widely studied, and calls have been made for business relationship research to take account of managers' emotions. This study addresses the gap by firstly establishing the relevance of emotions in problematic business relationships and secondly showing how emotions are a major component in determining the outcomes of the problematic relationships. Interview data in the form of narratives describing problematic relationships is analyzed and identifies both the emotions experienced by participants and their role in the future course of the business relationship. © 2011 Elsevier Inc.



Last updated on 2024-26-11 at 20:29