A1 Refereed original research article in a scientific journal
The involvement and influence of emotions in problematic business relationships
Authors: Jaana Tähtinen, Keith Blois
Publisher: Elsevier
Publication year: 2011
Journal: Industrial Marketing Management
Journal name in source: Industrial Marketing Management
Volume: 40
Issue: 6
First page : 907
Last page: 918
Number of pages: 12
ISSN: 0019-8501
DOI: https://doi.org/10.1016/j.indmarman.2011.06.030(external)
Web address : http://api.elsevier.com/content/abstract/scopus_id:80052259004(external)
This paper discusses emotions as mediators in business-to-business relationships which is an understudied topic. Yet within consumer marketing, emotions have been widely studied, and calls have been made for business relationship research to take account of managers' emotions. This study addresses the gap by firstly establishing the relevance of emotions in problematic business relationships and secondly showing how emotions are a major component in determining the outcomes of the problematic relationships. Interview data in the form of narratives describing problematic relationships is analyzed and identifies both the emotions experienced by participants and their role in the future course of the business relationship. © 2011 Elsevier Inc.