A1 Refereed original research article in a scientific journal
A network perspective on business models for emerging technology-based services
Authors: Palo T., Tähtinen J.
Publisher: Emerald
Publication year: 2011
Journal: Journal of Business and Industrial Marketing
Journal name in source: Journal of Business and Industrial Marketing
Volume: 26
Issue: 5
First page : 377
Last page: 388
Number of pages: 12
ISSN: 0885-8624
DOI: https://doi.org/10.1108/08858621111144433(external)
Abstract
Purpose: This study seeks to identify the generic elements of a business model in the field of technology-based services and uses those elements to build a networked business model. A networked business model reflects a situation when it is impossible for a single company to govern all the relevant resources and activities needed in developing, producing, and marketing technology-based services. Design/methodology/approach: The empirical part of the paper presents a qualitative futures study that employs the Delphi method and scenario planning. Findings: The paper presents a framework describing the core elements of a networked business model, and shows how it can be applied in developing business model scenarios for technology-based services. Originality/value: By examining the business model from a network perspective, the study creates conceptual tools for both researchers and managers to describe, plan and develop future business models. © Emerald Group Publishing Limited.
Purpose: This study seeks to identify the generic elements of a business model in the field of technology-based services and uses those elements to build a networked business model. A networked business model reflects a situation when it is impossible for a single company to govern all the relevant resources and activities needed in developing, producing, and marketing technology-based services. Design/methodology/approach: The empirical part of the paper presents a qualitative futures study that employs the Delphi method and scenario planning. Findings: The paper presents a framework describing the core elements of a networked business model, and shows how it can be applied in developing business model scenarios for technology-based services. Originality/value: By examining the business model from a network perspective, the study creates conceptual tools for both researchers and managers to describe, plan and develop future business models. © Emerald Group Publishing Limited.
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