A1 Refereed original research article in a scientific journal

A network perspective on business models for emerging technology-based services




AuthorsPalo T., Tähtinen J.

PublisherEmerald

Publication year2011

JournalJournal of Business and Industrial Marketing

Journal name in sourceJournal of Business and Industrial Marketing

Volume26

Issue5

First page 377

Last page388

Number of pages12

ISSN0885-8624

DOIhttps://doi.org/10.1108/08858621111144433(external)


Abstract
Purpose: This study seeks to identify the generic elements of a business model in the field of technology-based services and uses those elements to build a networked business model. A networked business model reflects a situation when it is impossible for a single company to govern all the relevant resources and activities needed in developing, producing, and marketing technology-based services. Design/methodology/approach: The empirical part of the paper presents a qualitative futures study that employs the Delphi method and scenario planning. Findings: The paper presents a framework describing the core elements of a networked business model, and shows how it can be applied in developing business model scenarios for technology-based services. Originality/value: By examining the business model from a network perspective, the study creates conceptual tools for both researchers and managers to describe, plan and develop future business models. © Emerald Group Publishing Limited.



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