Jaana Tähtinen
Prof.
Turku School of Economics, Marketing jaana.tahtinen@utu.fi +358 50 382 7931 Pohjoisranta 11 A Pori Office: room 375 / huone 375 ORCID identifier: https://orcid.org/0000-0002-5887-7804 |
Areas of expertise
Business-to-Business Marketing; Business relationship dynamics; Network management; Emotions in business; Customer perceived value; Corporate branding
Business-to-Business Marketing; Business relationship dynamics; Network management; Emotions in business; Customer perceived value; Corporate branding
Biography
Jaana Tähtinen is currently a Professor of Marketing (tenured) and a head of the discipline at the Pori Unit of Turku School of Economics, University of Turku. Before she started at TSE in 2015, she worked as a Professor of Marketing (tenured) at the Oulu Business School, University of Oulu since 2007. In her earlier career, Jaana has worked i.e. for City of Oulu, Nokia Mobile Phones and an advertising agency.
Jaana serves as an associate editor (Marketing) at Scandinavian Journal of Management, and as a member of the editorial board and a reviewer at many international journals. She is a co-founder of Nordic Workshop on Relationship Dynamics (NoRD) -workshops and a member of scientific societies such as the IMP Group and the Academy of Marketing Science.
Jaana Tähtinen is currently a Professor of Marketing (tenured) and a head of the discipline at the Pori Unit of Turku School of Economics, University of Turku. Before she started at TSE in 2015, she worked as a Professor of Marketing (tenured) at the Oulu Business School, University of Oulu since 2007. In her earlier career, Jaana has worked i.e. for City of Oulu, Nokia Mobile Phones and an advertising agency.
Jaana serves as an associate editor (Marketing) at Scandinavian Journal of Management, and as a member of the editorial board and a reviewer at many international journals. She is a co-founder of Nordic Workshop on Relationship Dynamics (NoRD) -workshops and a member of scientific societies such as the IMP Group and the Academy of Marketing Science.
Publications 
1 of 4
- Microentrepreneurs as Socially Responsible Leaders (2023)
- South asian journal of business and management cases
(Refereed journal article or data article (A1)) - A Conceptual Analysis of Labels Referring to Brand Co-Creation (2022) Research handbook on brand co-creation: Theory, practice, and ethical implications Tähtinen Jaana, Suomi Kati
(Refereed article in compilation book (A3)) - Can we mend fences?: A model of recovery processes of SME business-to-business relationships (2022)
- Journal of Business and Industrial Marketing
(Refereed journal article or data article (A1)) - Developing a digital platform as a market shaping device for sustainability
(Presentation at the 38th Industrial Marketing and Purchasing (IMP) Conference 2022) (2022) Syväri Mariia, Tähtinen Jaana, Nordberg-Davies Sini
(Other (O2)) - Dimensions of e-return service quality: conceptual refinement and directions for measurement (2022)
- Journal of Service Theory and Practice
(Refereed journal article or data article (A1)) - Extending the concept of brand love with bodily dimension
(Conference abstract at the 26th Biennial NFF Conference, Örebro Universitet Novahuset 2022) (2022) NFF 2022 Conference Papers Aro Kaisa, Tähtinen Jaana
(Other (O2)) - How do managers’ perceptions of marketing and what is counted as marketing costs reflect each other?
(Paper presented at the Finnish Academy of Marketing Conference 2022) (2022) Köykkä Tanja, Tähtinen Jaana
(Other (O2)) - Markkinointia meidän kaikkien parhaaksi (2022)
- Satakunnan Kansa
(Popularised article or blog post (E1)) - The conceptual landscape of corporate sustainability and CSR
(Konferenssiabstrakti: Työelämän tutkimuspäivät 2022) (2022) Tähtinen Jaana
(Other (O2)) - Ironic festival brand co-creation (2020)
- Journal of Business Research
(Refereed journal article or data article (A1)) - Conceptually Confused, but on a Field Level? A Method for Conceptual Analysis and its Application (2019)
- Marketing Theory
(Refereed journal article or data article (A1)) - Hautaustoimiala monin silmin (2019) Arkunteosta omaisten palveluun : J. Ala-Ahon Hautaustoimisto 130 vuotta Jaana Tähtinen
(Book chapter (B2)) - Ecopreneurial ventures' networked innovation commercialization
(presentation at the 34th IMP Conference) (2018) Mariia Syväri, Jaana Tähtinen
(Other (O2)) - Repair processes in business relationships (2018) Fleming D, Tähtinen J, Lynch P
(Other (O2)) - Understanding the process of repair in dissolving business relationships (2018) Fleming D, Tähtinen J, Lynch P
(Other (O2)) - Business Relationship Dynamics as Stability and Change (2017) Jaana Tähtinen, Maria Holmlund
(Other (O2)) - Ironic festival branding (2017) The 24th Nordic Academy of Management Conference Kati Suomi, Mervi Luonila, Jaana Tähtinen
(Other (O2)) - Narrating City Futures: On the formation of sponsorship networks and their role in realising the tourism benefits of hosting cultural mega-events (2017) Proceedings of the Heritage, Tourism and Hospitality International Conference HTHIC 2017 September 27-29, 2017 Pori, Finland Annmarie Ryan, Catherine Morel, Mervi Luonila, Jaana Tähtinen
(Refereed article in conference proceedings (A4)) - Research agenda with empirical results of using humour strategically in business (2017) Yrittäjyyskasvatus – Tulevaisuuden siltojen rakentaja ja raja-aitojen murtaja? 11. Yrittäjyyskasvatuspäivät 2017 Oulussa, Artikkelikirja Taina Vuorela, Eeva-Liisa Oikarinen, Pia Hurmelinna, Helena Ahola, Päivi Aro, Sari Alatalo, Anne Poutiainen, Saila Saraniemi, Eila Estola, Pirkko Siklander, Jaana Tähtinen, Jaakko Sinisalo
(Professional conference proceedings (D3)) - How to develop theory and keep our jobs? The role of academic ‘gatherings’ in our theory development practice (2016)
- Marketing Theory
(Refereed journal article or data article (A1))
UTU Research Portal