Jaana Tähtinen

Turku School of Economics, Marketing


+358 50 382 7931

Pohjoisranta 11 A


Officeroom 375 / huone 375

ORCID identifierhttps://orcid.org/0000-0002-5887-7804

My G-Scholar pages



Areas of expertise
Business-to-Business Marketing; Business relationship dynamics; Network management; Emotions in business; Customer perceived value; Corporate branding

Jaana Tähtinen is currently a Professor of Marketing (tenured) and a head of the discipline at the Pori Unit of Turku School of Economics, University of Turku. Before she started at TSE in 2015, she worked as a Professor of Marketing (tenured) at the Oulu Business School, University of Oulu since 2007. In her earlier career, Jaana has worked i.e. for City of Oulu, Nokia Mobile Phones and an advertising agency.

Jaana serves as an associate editor (Marketing) at Scandinavian Journal of Management, and as a member of the editorial board and a reviewer at many international journals. She is a co-founder of Nordic Workshop on Relationship Dynamics (NoRD) -workshops and a member of scientific societies such as the IMP Group and the Academy of Marketing Science.

Go to first page
Go to previous page
1 of 4
Go to next page
Go to last page

Last updated on 2023-03-10 at 15:50