How do managers’ perceptions of marketing and what is counted as marketing costs reflect each other? (Paper presented at the Finnish Academy of Marketing Conference 2022) - UTU Research Portal

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How do managers’ perceptions of marketing and what is counted as marketing costs reflect each other?
(Paper presented at the Finnish Academy of Marketing Conference 2022)

Authors: Köykkä Tanja, Tähtinen Jaana

Conference name: The Finnish Academy of Marketing Conference

Publication year: 2022

Publication's open availability at the time of reporting: No Open Access

Publication channel's open availability : No Open Access publication channel