How do managers’ perceptions of marketing and what is counted as marketing costs reflect each other? (Paper presented at the Finnish Academy of Marketing Conference 2022) - UTU Research Portal

Go to Header Go to Navigation Go to Content Go to Footer

Other publication

How do managers’ perceptions of marketing and what is counted as marketing costs reflect each other?
(Paper presented at the Finnish Academy of Marketing Conference 2022)

Authors: Köykkä Tanja, Tähtinen Jaana

Conference name: The Finnish Academy of Marketing Conference

Publication year: 2022