Henna Leino
D. Sc.
Department of Marketing and International Business henna.leino@utu.fi +358 29 450 4068 +358 50 505 7869 Rehtorinpellonkatu 3 Turku ORCID identifier: https://orcid.org/0000-0003-3695-5733 |
Customer needs and experiences within services, family member as a customer, emotions, care services
Turun ihmistieteiden tutkijakollegium (TIAS)
Henna works as a postdoctoral researcher and lecturer at Turku Scool of Economics, University of Turku. Her research concerns service system sustainability and family members' position, vulnerabilities and inclusion in these systems. Before this she worked as a post doc researcher in Turku Institute for Advanced Studies (TIAS), in 2022-2025, and in the STYLE project (funded by the Strategic Research Council at the Academy of Finland) at Turku School of Economics.
Simultaneously with doctoral studies she worked in two different TEKES funded projects, both related to emotions research. Her key areas of research interests are: service system resilience, customer needs, customer experience, family members as service customers, emotions and emotional value in healthcare and nursing services. Her doctoral research study concerned the vulnerabilities, needs, and experiencs of nursing service customers. In addition to service studies she has taken studies in psychology to deepen her understanding on emotions and human needs.
Henna's previous work experience builds mainly on project management in marketing communications (2006-2015), especially within the area of place branding and place marketing. As a project leader and project manager she has been responsible for key accounts (mainly Finnish public sector organisations), has participated in the customers’ strategy development and coordinated marketing communications projects. In addition, intraorganisation product and service development were included in her responsibilities. Before this she worked for Silja Line Ltd. (2000-2005) in various assignments: as a marketing communications assistant, as an assistant in the frequent traveller department and in sales and customer service assignments.
Teaching experience of being a supervisor for a Master's Thesis group (year 2016) and Bachelor's Thesis groups since 2017 in International Business at Turku School of Economics.
- COLOURING OUTSIDE THE LINES: Incorporating incidental emotions into the concept of emotional value
(Esitys Academy of Marketing Conferencessa, Newcastle Business School, Northumbria University, UK 4.-7. 2016) (2016) Academy of Marketing Conference Birgitta Sandberg, Leila Hurmerinta, Henna Leino
(Other publication) - "Nuori - näkymätön asiakas?"
Blogikirjoitus TEKES-rahoitteisen NEMO-hankkeen blogisivustolla
(NEMO = Business Value from Negative Emotions). (2016) Henna Leino
(Other publication) - "Oreos or cream crackers?"
Blog writing on the website of the EmoMA project.
EmoMA - Emotions in Mergers and Acquisitions, project funded by the Finnish Funding Agency for Technology and Innovation (Tekes). (2016) Henna Leino
(Other publication) - Sekundäärinen muttei toisarvoinen - Läheisten tunneperäiset tarpeet hoivapalveluja kohtaan. Esitys Surukonferenssissa, Tampereen yliopisto. (2016) Henna Leino
(Other publication) - There’s more to it than meets the eye – recognising the existence and needs of secondary customers of care services
(Esitys Academy of Marketing Conferencessa, Newcastle Business School, Northumbria University, UK 4.-7. 2016) (2016) Academy of Marketing Conference Henna Leino
(Other publication)



