There’s more to it than meets the eye – recognising the existence and needs of secondary customers of care services (Esitys Academy of Marketing Conferencessa, Newcastle Business School, Northumbria University, UK 4.-7. 2016) - UTU Research Portal

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There’s more to it than meets the eye – recognising the existence and needs of secondary customers of care services
(Esitys Academy of Marketing Conferencessa, Newcastle Business School, Northumbria University, UK 4.-7. 2016)

Authors: Henna Leino

Editors: -

Conference name: Academy of Marketing Conference

Publication year: 2016

Book title : Academy of Marketing Conference