Leila Hurmerinta

- University Lecturer,
Marketing (Department of Marketing and International Business)

leila.hurmerinta@utu.fi

Rehtorinpellonkatu 3

Turku

8 of 10

Opening and closing doors: the role of language in international opportunity recognition and exploitation (2015)
- International Business Review
Leila Hurmerinta, Niina Nummela, Eriikka Paavilainen-Mäntymäki
Sadness Bright as Glass - The acceptance of emotionally sensitive radical innovation (2015)
- Journal of Marketing Management
Hurmerinta Leila, Sandberg Birgitta
Tunneristiriitainen asiakas on käyttämätön mahdollisuus (2015)
- Myynti & Markkinointi
Hurmerinta Leila, Lakkala Hannamari, Sandberg Birgitta
"We want it to be special, because she was" - The value of memorial playgrounds (2015) Sandberg Birgitta, Hurmerinta Leila
Who am I – How am I now?” Dynamics and ‘self’-related discrepancies of artist brandGrasping the entrepreneurial opportunity process with diaries (2015) Leila Hurmerinta, Tuuli Peltomäki
Many Faces of Sadness - the acceptance of radically different memorial stones (2014)
- Special conference series : Academy of Marketing Science
Academy of Marketing Conference Hurmerinta Leila, Sandberg Birgitta
Surun pukeminen muistomerkkiin, Esitys Surukonferenssissa, Tampereen yliopisto (2014) Hurmerinta Leila, Sandberg Birgitta
(2013) Entrepreneurial Business and Society: Frontiers in European Entrepreneurship Research Leila Hurmerinta, Eriikka Paavilainen-Mäntymäki
Highly innovative and extremely entrepreneurial individuals: what are these rare birds made of?2013
- European Journal of Innovation Management
Sandberg Birgitta, Hurmerinta Leila, Zettinig Peter
Unbearable lightness of dying - Handling emotional ambivalence in marketing death-related innovation (2013) Marketing Relevance, Academy of Marketing Conference Proceedings Hurmerinta Leila, Sandberg Birgitta