Joni Salminen
Postdoctoral researcher
Digital marketing, startups, platforms, personas
Marketing, Human-Computer Interaction, Technology
I'm interested in personas, online platforms, digital marketing, and technology startups. Always open for collaboration. Contact: joolsa@utu.fi
- Four Types of Toxic People: Characterizing Online Users' Toxicity over Time (2020) Proceedings of the 11th Nordic Conference on Human-Computer Interaction: Shaping Experiences, Shaping Society Raghvendra Mall, Mridul Nagpal, Joni Salminen, Hind Almerekhi, Soon-Gyo Jung, Bernard J. Jansen
- From flat file to interface: Synthesis of personas and analytics for enhanced user understanding (2020)
- Proceedings- Association for Information Science and Technology
- Giving Faces to Data: Creating Data-Driven Personas from Personified Big Data
(Conference demonstration) (2020) Proceedings of the 25th International Conference on Intelligent User Interfaces Soon-Gyo Jung, Joni Salminen, Bernard J. Jansen - "Her Name Was Chloe and She Delivers Stuff to Your Room" (2020) Proceedings of the 11th Nordic Conference on Human-Computer Interaction: Shaping Experiences, Shaping Society Joni Salminen, Milica Milenkovic
- How Does Personification Impact Ad Performance and Empathy? An Experiment with Online Advertising (2020)
- International Journal of Human-Computer Interaction
- Persona Perception Scale: Development and Exploratory Validation of an Instrument for Evaluating Individuals' Perceptions of Personas (2020)
- International Journal of Human-Computer Studies
- Personas and Analytics: A Comparative User Study of Efficiency and Effectiveness for a User Identification Task (2020) Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems Joni Salminen, Soon-Gyo Jung, Shammur Chowdhury, Sercan Şengün, Bernard J. Jansen
- Rethinking personas for fairness: Algorithmic transparency and accountability in data-driven personas (2020)
- International Conference on Human-Computer Interaction
- The effect of experience on persona perceptions
(Extended Abstract) (2020) CHI EA '20: Extended Abstracts of the 2020 CHI Conference on Human Factors in Computing Systems Joni Salminen, Soon-gyu Jung, Joao M. Santos, Shammur Chowdhury, Bernard J. Jansen - The Effect of Numerical and Textual Information on Visual Engagement and Perceptions of AI-Driven Persona Interfaces (2020)
- International Conference on Intelligent User Interfaces
- The ethics of data-driven personas
(Extended Abstract) (2020) CHI EA '20: Extended Abstracts of the 2020 CHI Conference on Human Factors in Computing Systems Joni Salminen, Willemien Froneman, Soon-gyu Jung, Shammur Chowdhury, Bernard J. Jansen - Things change: Comparing results using historical data and user testing for evaluating a recommendation task
(Extended Abstract) (2020) CHI EA '20: Extended Abstracts of the 2020 CHI Conference on Human Factors in Computing Systems Soon-Gyo Jung, Joni Salminen, Shammur A. Chowdhury, Dianne Ramirez Robillos, Bernard Jansen - Topic-driven toxicity: Exploring the relationship between online toxicity and news topics (2020)
- PLoS ONE
- Analyzing Hate Speech Toward Players from the MENA in League of Legends
(Extended Abstract of the 2019 CHI Conference on Human Factors in Computing Systems) (2019) Extended Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems Sercan Sengün, Joni Salminen, Soon-gyo Jung, Peter Mawhorter, Bernard J. Jansen - Automatic Persona Generation for Online Content Creators: Conceptual Rationale and a Research Agenda (2019) Personas - User Focused Design Salminen J, Jansen BJ, An J, Kwak H, Jung S
- Capturing the change in topical interests of personas over time (2019)
- Proceedings- Association for Information Science and Technology
- Confusion and information triggered by photos in persona profiles (2019)
- International Journal of Human-Computer Studies
- Confusion prediction from eye-tracking data: Experiments with machine learning (2019) icist 2019: Proceedings of the 9th International Conference on Information Systems and Technologies Joni Salminen, Mridul Nagpal, Haewoon Kwak, Jisun An, Soongyo Jung, Bernard J Jansen
- Creating Manageable Persona Sets from Large User Populations
(Extended Abstract of the 2019 CHI Conference on Human Factors in Computing Systems) (2019) Extended Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems Bernard J. Jansen, Soon-gyo Jung, Joni Salminen - Design issues in automatically generated persona profiles: A qualitative analysis from 38 think-aloud transcripts (2019)
- International ACM SIGIR Conference on Research and Development in Information Retrieval