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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Työmatkoista hyvinvointia tänään ja tulevaisuudessa (2023)
Unbearable lightness of dying - Handling emotional ambivalence in marketing death-related innovation (2013)
Understanding and Advancing Service Experience Co-creation (2015)
Understanding and managing customer experiences (2022)
Understanding and managing engagement journeys (2024)
Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms (2022)
Unethical practices in the interactive sales environment: – A framework and agenda for future research. (2014)
Unraveling the practices of "productization" in professional service firms. (2011)
Using AI in the creation of municipality slogans
(2024)
Using AI in the creation of municipality slogans
(Conference abstract: the 7th Annual Conference of the International Place Branding Association (IPBA) 2023) (2023)