A1 Refereed original research article in a scientific journal

Toponyms as carriers of heritage: implications for place branding

Authors: Hakala Ulla, Sjöblom Paula, Kantola Satu-Päivi

Publisher: Emerald

Publication year: 2015

Journal: Journal of Product and Brand Management

Volume: 24

Issue: 3

First page : 263

Last page: 275

Number of pages: 13

ISSN: 1061-0421

DOI: https://doi.org/10.1108/JPBM-05-2014-0612