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Towards a Measurement Scale of Organizational Readiness for Personas (Extended Abstract)




AuthorsSalminen Joni, Nielsen Lene, Jung Soon-Gyo, Jansen Bernard

Conference nameACM SIGCHI Conference on Human Factors in Computing Systems

PublisherAssociation for Computing Machinery

Publication year2021

JournalExtended abstracts on human factors in computing systems

Book title CHI EA '21: Extended Abstracts of the 2021 CHI Conference on Human Factors in Computing Systems

Journal name in sourceEXTENDED ABSTRACTS OF THE 2021 CHI CONFERENCE ON HUMAN FACTORS IN COMPUTING SYSTEMS (CHI'21)

Number of pages7

ISBN978-1-4503-8096-6

DOIhttps://doi.org/10.1145/3411763.3451763

Web address https://dl.acm.org/doi/10.1145/3411763.3451763


Abstract

User studies have found persona application challenging. We argue that a potential reason for the challenges is the organization's readiness to apply personas. This research reports the on-going effort of developing the Persona Readiness Scale, a survey instrument for organizations' readiness for personas. The scale involves twenty-two items from seven dimensions: Need Readiness, Culture Readiness, Knowledge Readiness, Resource Readiness, Data and Systems Readiness, Capability Readiness, and Goal Readiness. Organizations can apply the current scale to evaluate their persona readiness but using the dimensions for statistical analyses requires further empirical validation.



Last updated on 2024-26-11 at 12:34