Other publication
Towards a Measurement Scale of Organizational Readiness for Personas (Extended Abstract)
Authors: Salminen Joni, Nielsen Lene, Jung Soon-Gyo, Jansen Bernard
Conference name: ACM SIGCHI Conference on Human Factors in Computing Systems
Publisher: Association for Computing Machinery
Publication year: 2021
Journal: Extended abstracts on human factors in computing systems
Book title : CHI EA '21: Extended Abstracts of the 2021 CHI Conference on Human Factors in Computing Systems
Journal name in source: EXTENDED ABSTRACTS OF THE 2021 CHI CONFERENCE ON HUMAN FACTORS IN COMPUTING SYSTEMS (CHI'21)
Number of pages: 7
ISBN: 978-1-4503-8096-6
DOI: https://doi.org/10.1145/3411763.3451763
Web address : https://dl.acm.org/doi/10.1145/3411763.3451763
User studies have found persona application challenging. We argue that a potential reason for the challenges is the organization's readiness to apply personas. This research reports the on-going effort of developing the Persona Readiness Scale, a survey instrument for organizations' readiness for personas. The scale involves twenty-two items from seven dimensions: Need Readiness, Culture Readiness, Knowledge Readiness, Resource Readiness, Data and Systems Readiness, Capability Readiness, and Goal Readiness. Organizations can apply the current scale to evaluate their persona readiness but using the dimensions for statistical analyses requires further empirical validation.