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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Servitization as reinforcement, not transformation (2017)
“Shopping for Items” or “Partnering for Performance”? A framework of purchasing practices for value co-creation in post-outsourcing buyer–supplier relationships (2018)
Sisäisesti vahva. Sisäisten suhteiden dynamiikka markkinaorientoituvassa yrityksessä: markkinoinnin, myynnin ja viestinnän vuorovaikutus (2021)
Sisäympäristön hygienia – uuden liiketoiminta-alan haasteet ja mahdollisuudet
(Esitys TiedeAreena-tutkimusseminaarissa, 23.9. 2016, Pori) (2016)
Social capital approach on Enterprise 2.0: a multiple case study (2015)
Social Media Espionage - A Strategic Grid (2015)
Social ties, Bukharian Jewish Diaspora and Entrepreneurship-Narratives from Entrepreneurs (2013)
Social ties, Bukharian Jewish Diaspora and Entrepreneurship: Narratives from Entrepreneurs (2014)
Sport-based CSR - a tool in building a better society? (2015)
SPSS perusopas markkinatutkijoille (2012)