Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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- Revealing possibilities for co-branding – focusing on Finnish higher education of creative economy (2016)
- Risky service experience? The role of risk in B2B customer journeys (2025)
- Role of experience-based information in organizational buying in networked markets – Insights from KIBS business (2013)
- Roughing out a Sobering (?) Research Paradigmatic Schema for Marketing and other Social Phenomena Studies (2020)
- Sadness Bright as Glass - The acceptance of emotionally sensitive radical innovation (2015)
- Sales behavior and performance in reactive context cultural setting – Evidence from two empirical studies (2010)
- Salesforce Transformation to Solution Selling (2021)
- Salesperson goal orientations and the selling performance relationship: The critical role of mediation and moderation (2013)
- Science Tourism as a Form of Wildlife Tourism (2018)
- Seeking resources for b-to-b service development within networks (2010)
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