Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
Contact Details
Publications
50 of 67
- Service innovation in networks: A systematic review and implications for B2B research (2014)
- Service journey quality: conceptualization, measurement and customer outcomes (2021)
- Service products and productization (2021)
- Service research perspective to transformative art-based interventions for persons with dementia
(Poster presentation at the 33rd Alzheimer Europe Conference 2023) (2023) - Servitization as reinforcement, not transformation (2017)
- “Shopping for Items” or “Partnering for Performance”? A framework of purchasing practices for value co-creation in post-outsourcing buyer–supplier relationships (2018)
- Sisäisesti vahva. Sisäisten suhteiden dynamiikka markkinaorientoituvassa yrityksessä: markkinoinnin, myynnin ja viestinnän vuorovaikutus (2021)
- Sisäympäristön hygienia – uuden liiketoiminta-alan haasteet ja mahdollisuudet
(Esitys TiedeAreena-tutkimusseminaarissa, 23.9. 2016, Pori) (2016) - Social capital approach on Enterprise 2.0: a multiple case study (2015)
- Social Media Espionage - A Strategic Grid (2015)
UTU Research Portal