A1 Refereed original research article in a scientific journal

Sadness Bright as Glass - The acceptance of emotionally sensitive radical innovation

Authors: Hurmerinta Leila, Sandberg Birgitta

Publisher: Routledge

Publication year: 2015

Journal: Journal of Marketing Management

Volume: 31

Issue: 9-10

First page : 918

Last page: 939

Number of pages: 22

ISSN: 0267-257X

DOI: https://doi.org/10.1080/0267257X.2015.1037784