Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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Publications
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- Measuring B2B social selling: Key activities, antecedents and performance outcomes (2022)
- Measuring consumer experiences and enhancing personal well-being through self-tracking technology (2015)
- Measuring emotions in consumer experiences with the self-tracking method (2018)
- Measuring user interactions with websites: A comparison of two industry standard analytics approaches using data of 86 websites (2022)
- Memorial playgrounds: Special ways of coping with extreme loss (2022)
- Methodological proposals for the study of consumer experience (2018)
- Mikä opiskelijoita liikuttaa? – Liikunnan merkitykset ja niiden yhteys koettuun hyvinvointiin ja liikunnan määrään (2018)
- Minne menet, markkinointitiede? (2018)
- ‘Mirror, mirror on the wall, which brand is like me most of all?’: Integrating consumers into brand personality measurement – Integrating consumers into brand personality measurement (2013)
- Mismatch, empowerment, fatigue or balance? Four scenarios of physical activity up to 2030 in Finland (2022)
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