Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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- Machine learning approach to auto-tagging online content for content marketing efficiency: A comparative analysis between methods and content type (2019)
- Managing business and innovation networks — From strategic nets to business fields and ecosystems (2017)
- Managing customer participation to co-create value in knowledge intensive business services (2012)
- Manual and automatic methods for user needs detection in requirements engineering: Key concepts and challenges (2021)
- Many Faces of Sadness - the acceptance of radically different memorial stones (2014)
- Mapping online hate: A scientometric analysis on research trends and hotspots in research on online hate (2019)
- Marketing in professional service firms : Turning expertise into customer perceived value (2012)
- Market shaping dynamics: interplay of actor engagement and institutional work (2020)
- Market shaping motivations in sustainability contexts
(Presentation at the 41st Industrial Marketing and Purchasing (IMP) Conference in Gothenburg, Sweden 2025) (2025) - Market-shaping visions: A literature review and conceptual analysis
(Article presentation at the IMP2024 Conference in Oulu, Finland) (2024)
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