A3 Refereed book chapter or chapter in a compilation book

Marketing in professional service firms : Turning expertise into customer perceived value

Authors: Aino Halinen, Elina Jaakkola

Editors: M. Reihlen; A. Werr

Publisher: Edward Elgar Publishing

Publication year: 2012

Book title : Handbook of Research on Entrepreneurship in Professional Services

First page : 219

Last page: 237

Number of pages: 19

ISBN: 978-1-84844-626-7