Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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Publications
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- Gain-sharing arrangements in value-based pricing : economic and behavioral perspectives (2024)
- Gender effect on E-commerce sales of experience gifts: Preliminary empirical findings (2017)
- Generating Cultural Personas from Social Data: A Perspective of Middle Eastern Users (2017)
- Generation X - the Unexplored Potential in the Wellness Market (2015)
- Generation Z's perceptions of a good life beyond consumerism: Insights from the United States and Finland (2024)
- Getting Emotional Enough: Analyzing Emotional Diversity in Deepfake Avatars (2024)
- Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors (2024)
- Giving Faces to Data: Creating Data-Driven Personas from Personified Big Data
(Conference demonstration) (2020) - Global, regional, and local acceptance of solar power (2024)
- Going green but seeing red: Nested tensions in initiating market shaping for sustainability
(Presentation at the 39th IMP Conference on the 23rd of August in Manchester, UK)
(2023)
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