Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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Publications
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- From flat file to interface: Synthesis of personas and analytics for enhanced user understanding (2020)
- From new-product development to commercialization through networks (2012)
- Functions of personal relations in business relationship dynamics (2024)
- Gain-sharing arrangements in value-based pricing : economic and behavioral perspectives (2024)
- Gender effect on E-commerce sales of experience gifts: Preliminary empirical findings (2017)
- Generating Cultural Personas from Social Data: A Perspective of Middle Eastern Users (2017)
- Generation X - the Unexplored Potential in the Wellness Market (2015)
- Generation Z's perceptions of a good life beyond consumerism: Insights from the United States and Finland (2024)
- Getting Emotional Enough: Analyzing Emotional Diversity in Deepfake Avatars (2024)
- Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors (2024)
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