Other publication

From Customer to Actor Engagement: Exploring a Broadened Conceptual Domain
(Abstrakti esityksestä EMAC2016 -konferensissa, 24.-27.5. 2016, Oslo, Norway)





AuthorsRoderick Brodie, Julia Fehrer, Elina Jaakkola,Jodie Conduit, Linda Hollebeek

EditorsKlemens Knoeferle

EditionMarketing in the age of data

Conference nameEMAC Conference

Publication year2016

Book title Marketing in the age of data

ISBN978-82-8247-284-5

eISBN978-82-8247-285-2

Web address http://gyroconference.event123.no/BI/EMAC2016/pop.cfm?FuseAction=Doc&pAction=View&pDocumentId=67883(external)




Last updated on 2024-26-11 at 23:11