Other publication
From Customer to Actor Engagement: Exploring a Broadened Conceptual Domain
(Abstrakti esityksestä EMAC2016 -konferensissa, 24.-27.5. 2016, Oslo, Norway)
Authors: Roderick Brodie, Julia Fehrer, Elina Jaakkola,Jodie Conduit, Linda Hollebeek
Editors: Klemens Knoeferle
Edition: Marketing in the age of data
Conference name: EMAC Conference
Publication year: 2016
Book title : Marketing in the age of data
ISBN: 978-82-8247-284-5
eISBN: 978-82-8247-285-2
Web address : http://gyroconference.event123.no/BI/EMAC2016/pop.cfm?FuseAction=Doc&pAction=View&pDocumentId=67883(external)