A4 Refereed article in a conference publication
Gender effect on E-commerce sales of experience gifts: Preliminary empirical findings
Authors: Joni Salminen, Sarem Seitz, Bernard J. Jansen, Tommi Salenius
Editors: Eldon Y. Li, Kathy Ning Shen
Conference name: International Conference on Electronic Business
Publisher: International Consortium for Electronic Business
Publication year: 2017
Journal: Proceedings of the International Conference on Electronic Business
Book title : 17th International Conference on Electronic Business: Smart Cities, ICEB 2017
Journal name in source: Proceedings of the International Conference on Electronic Business (ICEB)
First page : 106
Last page: 115
ISSN: 1683-0040
Web address : http://iceb.johogo.com/proceedings/2017/ICEB_2017_paper_15-full.pdf
Self-archived copy’s web address: https://research.utu.fi/converis/portal/Publication/37511928
We analyze purchase data from 493 customers of an e-commerce store selling experience gifts to find how gender correlates with average purchase value, category of purchased products, and the use of discount codes. We find no significant differences for average purchase value or category of purchased products, but according to the data, women are more likely to use discount codes than are males. Ideas for further research concerning the gender effect on online shopping behavior are discussed.
Downloadable publication This is an electronic reprint of the original article. |  |
