Marketing - UTU Research Portal - UTU Research Portal

Go to Header Go to Navigation Go to Content Go to Footer

Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

Contact Details

Publications

Go to first page

Go to previous page

14 of 69

Go to next page

Go to last page

Culture is the message': The status of cultural capital and its effect on a city's brand equity (2011)
Current, Potential and Future Trajectories for Interdisciplinarity across Service and Design Research (2025)
Customer engagement behaviours and value co-creation (2016)
Customer Engagement in Utilitarian vs. Hedonic Service Contexts (2024)
Customer experience: fundamental premises and implications for research (2020)
Customer experience management in B2B markets : CXM value propositions and archetypical CXM strategies (2025)
Customer Experience Management in Business Markets : Strategic Roles of Target Experiences (2022)
Customer experience management in hospitality: A literature synthesis, new understanding and research agenda (2018)
Customer Participation and Value Creation: A Systematic Review and Research Implications (2013)
Customer participation: Conceptual foundations and empirical insights (2012)