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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Customer Engagement in Utilitarian vs. Hedonic Service Contexts (2024)
Customer experience: fundamental premises and implications for research (2020)
Customer experience management in B2B markets : CXM value propositions and archetypical CXM strategies (2025)
Customer Experience Management in Business Markets : Strategic Roles of Target Experiences (2022)
Customer experience management in hospitality: A literature synthesis, new understanding and research agenda (2018)
Customer Participation and Value Creation: A Systematic Review and Research Implications (2013)
Customer participation: Conceptual foundations and empirical insights (2012)
Customer participation in knowledge intensive business services: Perceived value outcomes from a dyadic perspective (2019)
Customer participation management: Developing a comprehensive framework and a research agenda (2016)
Customer portfolio analysis practices in different exchange contexts (2007)