markkinointi
Henkilöt
Julkaisut
- A Process Model of Organizational Innovation Adoption – A Grounded Analysis of the Pathway from Awareness of Innovation to its Adoption (2014)
- A relação entre os elementos da cocriação, satisfação e confiança no contexto de serviços (2016)
- A relational approach on market innovation: a transformation from manned to unmanned vessels and autonomous shipping
(Esitys 32nd IMP (Industrial Marketing and Purchasing) Conferencessa, 20.8.-3.9. 2016, Poznan Poland) (2016) - Are personas done? Evaluating their usefulness in the age of digital analytics (2018)
- Are These Comments Triggering? Predicting Triggers of Toxicity in Online Discussions (2020)





