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- Viral coefficient : Unveiling the Holy Grail of online marketing (2012)
- Visioning for radical innovation in business networks – developing methods for networked foresight (2017)
- Visioning for radical innovation in networks: developing methods for networked foresight (2022)
- Voice of Dwellers – Developing the place brand by listening to the residents
(Esitys Global Brand Conferencessa, Berlin 8.-10.5. 2019) (2019) - Voileipäsukupolven jaksamisesta pitää huolehtia (2018)
- Volunteerism and community healing (2024)
- Vulnerable individuals’ needs, bonds, and the meaningfulness of life. Poster presented at the conference. Conference on Meaningful Relations in Aging and Dying, 28.-30.8, 2019, University of Helsinki & University of Eastern Finland, Helsinki (2019)
- Well-being and wellness tourism – Same, same but different? – Conceptual discussions and empirical evidence (2015)
- Well-being tourism experiences – Products and services to current and future tourists (2015)
- Wellness Among Gen Zs in Western and Eastern Cultures During COVID-19 (2023)
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