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- Wellness Among Gen Zs in Western and Eastern Cultures During COVID-19 (2023)
- Wellness as a means of personal branding – Identifying the cultural differences among the US and Finnish consumers (2017)
- Wellness branding: insights into how American and Finnish consumers use wellness as a means of self-branding (2019)
- Wellness Consumers : Who Are They? (2012)
- Wellness – Elämyksellinen hyvinvointikulutus haasteena kaupalle ja palveluliiketoiminnalle (2014)
- Wellness in retailing : Constructing a model of the wellness retail industry (2012)
- Wertbasiertes Verkaufen auf Industriegütermärkten (2015)
- "We want it to be special, because she was" - The value of memorial playgrounds (2015)
- What Adaptations Does Value-Driven B2B Exchange Require? (2018)
- What can be learned from event communication for city branding (2013)
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