markkinointi
Yhteystiedot
Henkilöt
Julkaisut
- Tuoksu viettelee ostoksille (2012)
- Tutkimuksen kohteena kuntasloganit (2024)
- Työmatkoista hyvinvointia tänään ja tulevaisuudessa (2023)
- Unbearable lightness of dying - Handling emotional ambivalence in marketing death-related innovation (2013)
- Understanding and Advancing Service Experience Co-creation (2015)
- Understanding and managing customer experiences (2022)
- Understanding and managing engagement journeys (2024)
- Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms (2022)
- Unethical practices in the interactive sales environment: – A framework and agenda for future research. (2014)
- Unraveling the practices of "productization" in professional service firms. (2011)