markkinointi
Yhteystiedot
Henkilöt
1/3
Julkaisut
57/67
- The Role and position of information technology in strategic buyer-supplier relationships (2013)
- The Role of Communication in Business Relationships and Networks (2011)
- The role of customer engagement behavior in value co-creation: a service system perspective (2014)
- The role of information technology in strategic buyer-supplier relationships. (2014)
- The role of market visions in shaping a designed sustainability market – Closing the gap between virtual commodities and physical resources
(Article presentation at the IMP 2024 Conference in Oulu, Finland) (2024) - The role of networks in building a higher education brand (2013)
- The role of Nokia in branding Finland. Companies as vectors of nation branding (2010)
- The role of visioning in business network strategizing (2023)
- The spillover effects of co-branding on partner brands’ brand equity (2010)
- The Touchy Subject of the Place Name – Contemplating Municipality Names and Branding in Merging Situations (2013)
Turun yliopiston Tutkimustietojärjestelmän portaali