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- "The more you know, the better?" The effects of consumer knowledge on williness to consume insect food
(Esitys Seventh European Conference on Sensory and Consumer Research -konferensissa (EUROSENSE2016), 11 - 14 September 2016 Palais des Congrés: Dijon Exhibition & Convention Centre, Dijon, France) (2016) - The name of the place as a carrier of the place heritage – Implications for place branding (2014)
- The Nature of Customer Portfolios: Towards New Understanding of Firms' Exchange Contexts (2012)
- The next phase in servitization: transforming integrated solutions into modular solutions (2019)
- The opportunities and limitations of network visioning -- the case of strategizing in a distribution network (2018)
- Theory development in servitization through the application of fsQCA and experiments (2021)
- The Package Says More Than a Thousand Words : The Effect of Eco‐Labelling and Package Material on Consumer's Purchase Intentions (2025)
- The paradox of institutions: The experience of recovering alcoholic (Konferenssiesityksen abstrakti) (2017)
- The potential of network pictures for international alliance and network research (2015)
- The power of social media in enabling brand engagement and co-creation: Myth and reality (2018)
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