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- The future of data-driven personas: A marriage of online analytics numbers and human attributes (2019)
- The Helsinki internationalization process model: How Reijo Luostarinen’s legacy can generate a new agenda for IB research
(Presentation at the 17th Vaasa International Business Conference 2023) (2023) - The impact of firm-level and project-level it capabilities on CRM system quality and organizational productivity (2021)
- The impact of intra- and interfirm collaboration on service innovation performance in B2B firms (2014)
- The influence of service elements on R&D control: a longitudinal case study (2011)
- The Innovation Adoption/Diffusion and the Industrial Network Approaches. A Conceptual and Empirical Comparison (2010)
- The interface of value creation and the service process – A categorization of the relevant perspectives and an integrative framework. (2015)
- The interplay between customers’ incidental and integral affects in value experience (2022)
- The long and winding road? ̶ Towards entrepreneurial internationalisation through positive and negative experiences (2017)
- The Measurement of Endogenous Higher-Order Formative Composite Variables in PLS-SEM : An Empirical Application from CRM System Development. (2012)
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