markkinointi
Yhteystiedot
Henkilöt
1/3
Julkaisut
53/67
- Temporal Paradigm - obtaining New Insights about the Internationalization Process of the Firm (2017)
- TEMPUS FUGIT: A Hermeneutic Approach to the Internationalisation Process (2016)
- The ability of personas: An empirical evaluation of altering incorrect preconceptions about users (2021)
- The conceptual locus and functionality of key supplier management – A multi-dyadic qualitative study (2013)
- The conceptual locus of key supplier management within key supplier relationships : A multi-dyadic qualitative study (2012)
- The contribution and challenges of narrative data in inter-organizational research (2010)
- The effect of experience on persona perceptions
(Extended Abstract) (2020) - The Effect of Numerical and Textual Information on Visual Engagement and Perceptions of AI-Driven Persona Interfaces (2020)
- The effects of consumer knowledge on the willingness to buy insect food: An exploratory cross-regional study in Northern and Central Europe (2018)
- The emergence and influence of the customer experience in the context of sustainable consumption (2025)
Turun yliopiston Tutkimustietojärjestelmän portaali