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- The conceptual locus of key supplier management within key supplier relationships : A multi-dyadic qualitative study (2012)
- The contribution and challenges of narrative data in inter-organizational research (2010)
- The effect of experience on persona perceptions
(Extended Abstract) (2020) - The Effect of Numerical and Textual Information on Visual Engagement and Perceptions of AI-Driven Persona Interfaces (2020)
- The effects of consumer knowledge on the willingness to buy insect food: An exploratory cross-regional study in Northern and Central Europe (2018)
- The emergence of consumer experience in the transformative consumer journey (2018)
- The ethics of data-driven personas
(Extended Abstract) (2020) - The Experience Economy Logic in the Wellness Tourism Industry (2017)
- The first wave impact of the COVID-19 pandemic on the Nasdaq Helsinki stock exchange: Weak signal detection with managerial implications (2021)
- The ‘fourth wall’ and other usability issues in AI-generated personas : comparing chat-based and profile personas (2025)
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