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- Salesforce Transformation to Solution Selling (2021)
- Salesperson goal orientations and the selling performance relationship: The critical role of mediation and moderation (2013)
- Science Tourism as a Form of Wildlife Tourism (2018)
- Seeking resources for b-to-b service development within networks (2010)
- Selling Results Solutions: Creating Sales opprtunities in Mature Industrial Markets (2011)
- Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action (2017)
- Semantic features in municipality slogans and their use in place branding
(Presentation at the 10th Annual International Colloquium on Branding 2022) (2022) - Service experience co-creation: Conceptualization, implications, and future research directions (2015)
- Service innovation in networks: A systematic review and implications for B2B research (2014)
- Service journey quality: conceptualization, measurement and customer outcomes (2021)
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