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- Neural network hate deletion: Developing a machine learning model to eliminate hate from online comments (2018)
- No place like home – Or is there? Extended transformational potential of nursing homes during vital conjunctures (2022)
- Old Dogs Learning New Tricks? The Effect of Age and Generation on Shopping Behaviour (2019)
- Old Rules, New Drinkers: How does the New Generation of Wine Drinkers Conceptualise Old and New World Wines? (2024)
- Olfactory cues and consumers' purchase behavior in food products: A category management approach (2019)
- Olfactory cues and purchase behavior: consumer characteristics as moderators (2019)
- Oma koti kullan kallis (2016)
- Once again I gained so much – Understanding the value of b-to-b sales interactions (2013)
- Once again I gained so much – understanding the value of business-to-business sales interactions from an individual viewpoint (2014)
- One person can make a difference-although branding a place is not a one-man show (2013)
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