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- Modeling the New Modalities of Personas : How Do Users' Attributes Influence Their Perceptions and Use of Interactive Personas? (2024)
- Modern Dad, Modern Ad: Testing Cross-Cultural Effects of Fatherhood Depictions on Brand Attitudes and Identification
(Presentation at the 72nd Annual ICA Conference 2022) (2022) - Money laundering as a transnational business phenomenon: a systematic review and future agenda (2023)
- Monimenetelmätutkimus (2020)
- Moving beyond ethical decision-making: a practice-based view to study unethical sales behavior (2019)
- Multitemporality in IB fieldwork – defining the temporality of the phenomenon, informants and researcher
(2024) - Municipality names and mergers: attitudes towards the changing name (2013)
- Municipality Names in Consolidations: What Happens to Place Branding? (2016)
- MYRSKYN SILMÄSSÄ - vakavasti sairastuneiden lasten vanhempien tunnekokemukset. Esitys Surukonferenssissa. Tampereen yliopisto. (2017)
- Names in the Economy – Cultural Prospects (2013)
Turun yliopiston Tutkimustietojärjestelmän portaali