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Mixed-method case studies in international business research (2011)
Mixed methods as a research strategy in international business : from simple designs to value added contributionMoney laundering as a transnational business phenomenon: a systematic review and future agenda (2012)
Mixed methods in international businessMonimenetelmätutkimus (2010)
Modeling the New Modalities of Personas : How Do Users' Attributes Influence Their Perceptions and Use of Interactive Personas?Moving beyond ethical decision-making: a practice-based view to study unethical sales behavior (2024)
Modern Dad, Modern Ad: Testing Cross-Cultural Effects of Fatherhood Depictions on Brand Attitudes and Identification
(Presentation at the 72nd Annual ICA Conference 2022) Multi-actor support received by children for physical activity : hearing children’s voices (2022)
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