markkinointi
Yhteystiedot
Henkilöt
Julkaisut
- (2014)
- Leveraging Online Social Media Data for Persona Profiling
(Qatar Foundation Annual Research Conference 2018 abstract)Machine learning approach to auto-tagging online content for content marketing efficiency: A comparative analysis between methods and content type (2018) - (2018)
- (2023)
- Liking and not liking – understanding the package preference with eye-tracking
(Presentation at the International Conference on Research in Advertising (ICORIA) 2024) (2024) - Luopumisen keskellä - haavoittuvan asiakkaan tunnelähtöiset tarpeet. Esitys Surukonferenssissa, Tampereen yliopisto (2016)
- (2019)
- Managing business and innovation networks — From strategic nets to business fields and ecosystems (2017)
- Managing customer participation to co-create value in knowledge intensive business services (2012)
- Manual and automatic methods for user needs detection in requirements engineering: Key concepts and challenges (2021)