markkinointi
Henkilöt
Julkaisut
- Commercialisation of innovations requires co-operation and networks (2010)
- Commercializing a radical innovation: probing the way to the market (2014)
- Companies as vectors of nation branding: The role of Nokia in branding Finland (2010)
- Comparing persona analytics and social media analytics for a user-centric task using eye-tracking and think-aloud (2021)
- Competitive bidding and contracts – the impact of perceived fairness on relationship continuity amog Finnish and Hungarian metal and machinery industry actors
(Esitys Annual IMP Conferencessa, 30.8.-3.9. 2016, Poznan Poland) (2016)





