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- Co-creation of knowledge-intensive service offerings within buyer-seller relationships (2010)
- Co-Innovation: Characterization after 25 Years of Research (2013)
- Collective engagement in organizational settings (2019)
- COLOURING OUTSIDE THE LINES: Incorporating incidental emotions into the concept of emotional value
(Esitys Academy of Marketing Conferencessa, Newcastle Business School, Northumbria University, UK 4.-7. 2016) (2016) - Combining behaviors and demographics to segment online audiences: Experiments with a youtube channel (2018)
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