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- Advancing service-dominant logic with systems thinking (2024)
- Advancing social media driven sales research: Establishing conceptual foundations for B-to-B social selling (2019)
- Aiming at one’s best self – Wellness as a new means for self-branding (2019)
- A light in the dark: The benefits of co-production in service failures (2017)
- A Literature Review of Quantitative Persona Creation (2020)
- All About the Name: Assigning Demographically Appropriate Names to Data-Driven Entities (2021)
- A Measure for Companies' Customer Portfolio Management (2009)
- An Activity System Model of the Value Creation in the Service Context (2011)
- Analyzing demographic bias in artificially generated facial pictures
(Extended Abstract) (2020) - Analyzing Factors that Affect Green Purchase Behavior: From the Context of Bangladeshi Consumers (2016)
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