markkinointi
Henkilöt
Julkaisut
- Classifying online corporate reputation with machine learning: a study in the banking domain (2020)
- Clearing the paradigmatic fog: A rejoinder to responses (2023)
- Clearing the paradigmatic fog – contrasting the IMP and the mainstream in b2b research (2019)
- Clearing the paradigmatic fog — how to move forward in business marketing research (2022)
- Co-branding (2024)





