markkinointi
Henkilöt
Julkaisut
- Buyer attractiveness as a catalyst for buyer-supplier relationship development (2016)
- C2C value creation: social anxiety and retail environment (2017)
- Cadogan & Lee’s (2010) Suggestion for Measuring Endogenous Formative Variables: An Empirical Example. (2013)
- Capturing the change in topical interests of personas over time (2019)
- Case Rebecca Piekkari: Analysing a unique case with mixed methods, forthcoming in a Special Issue on “Rebecca Piekkari: International Business Scholar”, Journal of International Business Scholars, eds. Kautto, D., Kähäri, P., Mäkelä, K. & Tienari, J., 17-28. (2017)





