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- Determining online brand reputation with machine learning from social media mentions: A study in the banking context
(Presentation at the 13th Global Brand Conference 2018) (2018) - Developing a digital platform as a market shaping device for sustainability
(Presentation at the 38th Industrial Marketing and Purchasing (IMP) Conference 2022) (2022) - Developing an online hate classifier for multiple social media platforms (2020)
- Developing conceptual frameworks (2024)
- Developing conceptual frameworks for business-to-business marketing (2021)
- Developing Innovative Business Model in Social Ventures (2015)
- Developing integrated solutions within B-to-B service networks (2011)
- Developing Prototype Player Personas from Game Preferences
(Presentation at the ACM Woodstock conference (WOODSTOCK’18)) (2020) - Developing service research - paving the way to transdisciplinary research (2016)
- Diaries as a tool for reflecting the entrepreneurial opportunity process (2011)
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