markkinointi
Henkilöt
Julkaisut
- Brand Ecosystem Narratives in Cultural Heritage and Tourism Networks (2017)
- Branded wellness – Cultural and generational differences in perception of wellness-related products and services (2017)
- BRAND HATE through negative word of mouth (NWOM) in social media online communities (Presentation at the 15th Global Brand Conference 2022) (2022)
- Branding places: The use of place names in municipality slogans
(Conference abstract: 27th International Congress of Onomastic Sciences: ICOS 2021) (2021) - Branding the legacy of ‘The Flying Finn’ (2017)





