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markkinointi

Turun yliopisto » Turun kauppakorkeakoulu » markkinoinnin ja kansainvälisen liiketoiminnan laitos

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When Personas Talk to You : Evaluating the Evolution of User Personas from Static Profiles to Conversational User InterfacesWho Are Your Users?: Comparing Media Professionals' Preconception of Users to Data-driven Personas
(Extended abstract) (2025)
When the lowest price is not sufficient – Conditions defining the buyer’s value orientationWho does what in marketing? Toward an understanding of marketer–machine interaction
(Presentation at ICWSM 2017 Workshop: Studying User Perceptions and Experiences with Algorithms, Montreal, Canada) (2015)
Who am I – How am I now?” Dynamics and ‘self’-related discrepancies of artist brand (2015)
(2017)
(2017)