markkinointi
Henkilöt
Julkaisut
- Understanding and managing engagement journeys (2024)
- Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms (2022)
- Unethical practices in the interactive sales environment: – A framework and agenda for future research. (2014)
- Unexpected utilization of servicescape dimensions to support customers experiencing vulnerabilities (2026)
- Unpacking account-based marketing: Conceptualization, key activities, and performance outcomes (2026)





