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- Confusion and information triggered by photos in persona profiles (2019)
- Confusion prediction from eye-tracking data: Experiments with machine learning (2019)
- Constructing time in international business research (2015)
- Consumer-based brand equity and top-of-mind awareness: A cross-country analysis (2012)
- Corporate Social Responsibility and Ethical Exchange Behavior: – Cornerstones of the Ethical Network Reputation (2014)
- Could AI eliminate the need for human eye-tracking testing in advert evaluation?
(Presentation at the 22nd International Conference on Research in Advertising (ICORIA) 2024) (2024) - Country image as a nation-branding tool (2013)
- Country image as a nation branding tool (2011)
- Creating and establishing networks for the commercialization of innovations (2012)
- Creating a successful brand on mobile: Case Angry Birds game (2011)
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