markkinointi
Henkilöt
Julkaisut
- The role of visioning in business network strategizing (2023)
- The spillover effects of co-branding on partner brands’ brand equity (2010)
- The Touchy Subject of the Place Name – Contemplating Municipality Names and Branding in Merging Situations (2013)
- The underexplored potential of intertextuality in advertising
(Presentation at The 21st International Conference on Research in Advertising (ICORIA) 2023) (2023) - The Voice of Dwellers - Developin a place brand by listening to the residents (2021)





