markkinointi
Henkilöt
Julkaisut
- (2012)
- (2019)
- The opportunities and limitations of network visioning -- the case of strategizing in a distribution network (2018)
- Theory development in servitization through the application of fsQCA and experiments (2021)
- The Package Says More Than a Thousand Words : The Effect of Eco‐Labelling and Package Material on Consumer's Purchase Intentions (2025)





