markkinointi
Henkilöt
Julkaisut
- The ‘fourth wall’ and other usability issues in AI-generated personas : comparing chat-based and profile personas (2025)
- The future of data-driven personas: A marriage of online analytics numbers and human attributes (2019)
- The Helsinki internationalization process model: How Reijo Luostarinen’s legacy can generate a new agenda for IB research
(Presentation at the 17th Vaasa International Business Conference 2023) (2023) - The impact of firm-level and project-level it capabilities on CRM system quality and organizational productivity (2021)
- The impact of intra- and interfirm collaboration on service innovation performance in B2B firms (2014)





