markkinointi
Henkilöt
Julkaisut
- The emergence and influence of the customer experience in the context of sustainable consumption (2025)
- The emergence of consumer experience in the transformative consumer journey (2018)
- The ethics of data-driven personas
(Extended Abstract) (2020) - The Experience Economy Logic in the Wellness Tourism Industry (2017)
- The first wave impact of the COVID-19 pandemic on the Nasdaq Helsinki stock exchange: Weak signal detection with managerial implications (2021)





