Pori Unit
Contact Details
Persons
Publications
- The role of networks in building a higher education brand (2013)
- The role of Nokia in branding Finland. Companies as vectors of nation branding (2010)
- The role of nonprofit brand orientation in the context of an emerging country (2025)
- The role of professional elites in shaping management practice: How the old mentalities condition the adoption of new management ideas (2022)
- The Role of the DMO in Creating Value in EU-funded Tourism Projects (2010)
- The role of visual design in food apps : exploring its impact on perceived quality, trust, value and purchase intention (2025)
- The situated construction of the future – A case study of strategy work between partner entrepreneurs (2015)
- The state-of-the art in tourism marketing research – the paradigm shift towards brands and branding?
(Esitys 25th Nordic Symposium of Tourism and Hospitality Research -konferenssissa, 28.-30.9. 2016, Turku, Finland) (2016) - The sub-process of renegotiation during the repair of buyer-supplier relationships facing dissolution.
(Esitys 32nd IMP Conferencessa, 30.8.-3.9. 2016, Poznan, Poland) (2016) - The sub-process of renegotiation during the repair of buyer-supplier relationships facing dissolution
(Paper presented at the NoRD2016, 28-30.9.2016, Noormarkku, Finland) (2016)





