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Pori Unit

University of Turku » Turku School of Economics

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Country image as a nation-branding tool (2013)
Country image as a nation branding tool (2011)
Creating a stir: the role of Word of Mouth (WOM) and reputation in festival management (2015)
Creating two-way linking value in branding (2013)
Crisis Leadership from a Leadership-as-Practice Perspective : Avenues for Future Research (2024)
Cruise destination brand awareness as a moderator in motivation-satisfaction relation (2016)
Cruise tourists’ motivation and its relationship with sustainable behaviour, satisfaction and loyalty
(Conference abstract: 31st Nordic Symposium on Tourism and Hospitality Research 2023) (2023)
Cultural Entrepreneurship (2013)
Cultural Entrepreneurship Conference (CEC) 10.-11.12.2012 – University Consortium of Pori, Finland (e-publication) (2014)
'Culture is the message': The status of Cultural Capital and its effect on a city's brand equity (2013)