A4 Vertaisarvioitu artikkeli konferenssijulkaisussa

Global Export Strategy of the “Born Global” Companies, Business Modeling, and Dynamic Capabilities: Eight Knowledge Management Cases of Country and City Data Analytics




TekijätKaivo-oja Jari, Lauraéus Theresa, Knudsen Mikkel Stein

ToimittajaLorna Uden, I-Hsien Ting, Kai Wang

Konferenssin vakiintunut nimiInternational Conference on Knowledge Management in Organizations

KustannuspaikkaCham

Julkaisuvuosi2021

JournalCommunications in Computer and Information Science

Kokoomateoksen nimiKnowledge Management in Organizations: 15th International Conference, KMO 2021, Kaohsiung, Taiwan, July 20-22, 2021, Proceedings

Sarjan nimiCommunications in Computer and Information Science

Vuosikerta1438

Aloitussivu225

Lopetussivu236

ISBN978-3-030-81634-6

eISBN978-3-030-81635-3

ISSN1865-0929

DOIhttps://doi.org/10.1007/978-3-030-81635-3_19

Verkko-osoitehttps://link.springer.com/chapter/10.1007%2F978-3-030-81635-3_19

Rinnakkaistallenteen osoitehttps://research.utu.fi/converis/portal/detail/Publication/66399676


Tiivistelmä

In this article, we will discuss the export strategy of a company seeking to export its products and services to global markets. We note that the export strategy is always linked to the company's dynamic capabilities and business model. In this article, we present four basic business models, Business-to-Consumer, Business-to-Business, Business-to-Government and Business-to-Digital business models. As a company seeks to export its products and services overseas, it is worthwhile to implement an information management strategy that serves the export business strategy that links the export market to the business models and dynamic capabilities of the company. This article presents 8 different case examples of how the business model and export market analysis are combined. It should be emphasized that each company needs its own customized export strategy, where its export-related resources are realistic in relation to its export choices and scale. If there are not enough human and material resources, it is better to stay in the home market.


Ladattava julkaisu

This is an electronic reprint of the original article.
This reprint may differ from the original in pagination and typographic detail. Please cite the original version.





Last updated on 2024-26-11 at 13:40