A4 Refereed article in a conference publication

Global Export Strategy of the “Born Global” Companies, Business Modeling, and Dynamic Capabilities: Eight Knowledge Management Cases of Country and City Data Analytics




AuthorsKaivo-oja Jari, Lauraéus Theresa, Knudsen Mikkel Stein

EditorsLorna Uden, I-Hsien Ting, Kai Wang

Conference nameInternational Conference on Knowledge Management in Organizations

Publishing placeCham

Publication year2021

JournalCommunications in Computer and Information Science

Book title Knowledge Management in Organizations: 15th International Conference, KMO 2021, Kaohsiung, Taiwan, July 20-22, 2021, Proceedings

Series titleCommunications in Computer and Information Science

Volume1438

First page 225

Last page236

ISBN978-3-030-81634-6

eISBN978-3-030-81635-3

ISSN1865-0929

DOIhttps://doi.org/10.1007/978-3-030-81635-3_19

Web address https://link.springer.com/chapter/10.1007%2F978-3-030-81635-3_19

Self-archived copy’s web addresshttps://research.utu.fi/converis/portal/detail/Publication/66399676


Abstract

In this article, we will discuss the export strategy of a company seeking to export its products and services to global markets. We note that the export strategy is always linked to the company's dynamic capabilities and business model. In this article, we present four basic business models, Business-to-Consumer, Business-to-Business, Business-to-Government and Business-to-Digital business models. As a company seeks to export its products and services overseas, it is worthwhile to implement an information management strategy that serves the export business strategy that links the export market to the business models and dynamic capabilities of the company. This article presents 8 different case examples of how the business model and export market analysis are combined. It should be emphasized that each company needs its own customized export strategy, where its export-related resources are realistic in relation to its export choices and scale. If there are not enough human and material resources, it is better to stay in the home market.


Downloadable publication

This is an electronic reprint of the original article.
This reprint may differ from the original in pagination and typographic detail. Please cite the original version.





Last updated on 2024-26-11 at 13:40