A4 Refereed article in a conference publication
Global Export Strategy of the “Born Global” Companies, Business Modeling, and Dynamic Capabilities: Eight Knowledge Management Cases of Country and City Data Analytics
Authors: Kaivo-oja Jari, Lauraéus Theresa, Knudsen Mikkel Stein
Editors: Lorna Uden, I-Hsien Ting, Kai Wang
Conference name: International Conference on Knowledge Management in Organizations
Publishing place: Cham
Publication year: 2021
Journal: Communications in Computer and Information Science
Book title : Knowledge Management in Organizations: 15th International Conference, KMO 2021, Kaohsiung, Taiwan, July 20-22, 2021, Proceedings
Series title: Communications in Computer and Information Science
Volume: 1438
First page : 225
Last page: 236
ISBN: 978-3-030-81634-6
eISBN: 978-3-030-81635-3
ISSN: 1865-0929
DOI: https://doi.org/10.1007/978-3-030-81635-3_19
Web address : https://link.springer.com/chapter/10.1007%2F978-3-030-81635-3_19
Self-archived copy’s web address: https://research.utu.fi/converis/portal/detail/Publication/66399676
In this article, we will discuss the export strategy of a company seeking to export its products and services to global markets. We note that the export strategy is always linked to the company's dynamic capabilities and business model. In this article, we present four basic business models, Business-to-Consumer, Business-to-Business, Business-to-Government and Business-to-Digital business models. As a company seeks to export its products and services overseas, it is worthwhile to implement an information management strategy that serves the export business strategy that links the export market to the business models and dynamic capabilities of the company. This article presents 8 different case examples of how the business model and export market analysis are combined. It should be emphasized that each company needs its own customized export strategy, where its export-related resources are realistic in relation to its export choices and scale. If there are not enough human and material resources, it is better to stay in the home market.
Downloadable publication This is an electronic reprint of the original article. |