D4 Published development or research report or study
Why and How to Use Narratives for Stakeholder Engagements?
Authors: Heinonen, Sirkka; Viitamäki, Riku; Virmajoki, Veli
Publication year: 2026
Series title: T-winning Spaces 2035 Policy Brief
Number in series: 2/2026
Publication's open availability at the time of reporting: Open Access
Publication channel's open availability : Open Access publication channel
Web address : https://www.utu.fi/sites/default/files/public%3A//media/file/TWinningSpaces-Policy-Brief.pdf
Self-archived copy’s web address: https://research.utu.fi/converis/portal/detail/Publication/515619501
This policy brief presents a set of four radical narratives embedded in the future world of digital and green transformation. These narratives of futures hybrid workers reflect a new paradigm of work as it emerges based on our research findings. We highlight the role, importance and potential of narratives and the narrative foresight niche of futures studies. We pay special attention to the “why and how” of communicating narratives to stakeholders. Our narratives are meant to inspire imagination and open vistas to possible futures of worklife.
Downloadable publication This is an electronic reprint of the original article. |  |
Funding information in the publication:
The European Union NextGeneration, and the Research Council of Finland (Grant number 353326).
