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Why and How to Use Narratives for Stakeholder Engagements?




TekijätHeinonen, Sirkka; Viitamäki, Riku; Virmajoki, Veli

Julkaisuvuosi2026

Sarjan nimiT-winning Spaces 2035 Policy Brief

Numero sarjassa2/2026

Julkaisun avoimuus kirjaamishetkelläAvoimesti saatavilla

Julkaisukanavan avoimuus Kokonaan avoin julkaisukanava

Verkko-osoitehttps://www.utu.fi/sites/default/files/public%3A//media/file/TWinningSpaces-Policy-Brief.pdf

Rinnakkaistallenteen osoitehttps://research.utu.fi/converis/portal/detail/Publication/515619501


Tiivistelmä

This policy brief presents a set of four radical narratives embedded in the future world of digital and green transformation. These narratives of futures hybrid workers reflect a new paradigm of work as it emerges based on our research findings. We highlight the role, importance and potential of narratives and the narrative foresight niche of futures studies. We pay special attention to the “why and how” of communicating narratives to stakeholders. Our narratives are meant to inspire imagination and open vistas to possible futures of worklife.


Ladattava julkaisu

This is an electronic reprint of the original article.
This reprint may differ from the original in pagination and typographic detail. Please cite the original version.




Julkaisussa olevat rahoitustiedot
The European Union NextGeneration, and the Research Council of Finland (Grant number 353326).


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